The following Privacy Policy applies when the customer (you) use or place an order on the website

Controller of personal data of this website is VA10 AB (Goodwill Water), registered at Monsungatan 64, 417 65 Göteborg, Sweden, VAT: SE559196973701.


According to Swedish and European law, we must inform you about our processing of your personal data. All the information you provide us or that we obtain when you visit our site will be processed responsibly and safely by Goodwill Water. The information will be used to enable us to fulfill our business responsibilities to you, optimize user experience on our site and for marketing purposes. Goodwill Water will not provide your personal data to a third party unless you agree to it. Below, you will find more information on what data we process about you, for what purpose and on the legal ground for such processing.

We use third party cookies to gather statistics in analytical tools such as Google Analytics. This means that data regarding your use of our site will be transferred to the above-mentioned company. If you have given your consent, these cookies will be stored for maximum 24 months.Goodwill Water may also use third party cookies, such as Facebook to deliver directed information we believe is valuable, based on your previous activity on our website. This means that some information about your use of our website is transferred to Facebook Inc. The information that we share with third party companies does not contain any personal information such as name, email address or phone number.

The personal data we collect is stored within the European Economic Area (EEA) but can be transferred and processed in a country outside the EEA by third parties that may have facilities outside the EEA. All transmitting of your personal data outside the EEA is made in accordance with valid legislation and we only cooperate with trusted partners who can ensure the safety of your personal data.


– You have the right to request access to the personal data we store about you.

We aim to always be transparent with how we process your personal data. If you want to gain a deeper insight into what personal data we process about you, you have the right to access that information.

– You have the right to get wrongfully information corrected

You have the right to get your personal data corrected if its wrongfully stated. You also have the right to have incomplete personal data completed if it is incomplete.

– You have the right to request that the processing of your personal data is restricted

You have the right to request that personal data we process should be restricted and that future processing is limited to certain purposes.

– You have the right to request to have your personal data deleted

You have the right to request to have your personal data deleted. Please note that we can be forced to decline your requests regarding deletion of your personal data if there are legal obligations that prevent us. These obligations are based on the Swedish bookkeeping act, tax regulations, banking laws and consumer purchases act.


– Order Management 

To be able to process, fulfill and deliver orders on we collect delivery and shipment information, payment and treatment of returns, exchanges and quality claims. You can chose to pay your purchase through Klarna Bank AB’s (“Klarna”) or PayPal (Europe) S.à r.l. et Cie, S.C.A.’s (“PayPal”) services. For information about Klarna’s processing of personal data, please find Klarna’s privacy policy here; and PayPal’s privacy policy here;

Personal data: Name, contact details; delivery address, email and phone number, IP-address, order information, payment information, payment history.

Legal ground: Fulfillment of purchasing agreement.

– Management of customer service requests 

To be able to handle requests via our customer service through chat, email and phone and identify and investigate complaints and other support tickets.

Personal data: Name, contact details; delivery address, email and phone number, IP-address, order information, payment information, payment history.

Legal ground: we have made an assessment and found that our customer service is a necessary feature for us in order to help our customers. In order to be able to do this, personal data regarding the customer is necessary. Our interest in this regard is therefore regarded as legitimate interest.

– Communication through our newsletter 

When you sign up to our newsletter you agree to receive additional digital communication from Goodwill Water. You will receive updates about new products, special invitations to our events, stories and exclusive deals. To unsubscribe from our email list – please click the link “Unsubscribe from this list” at the bottom of our emails.

Personal data: Name, email address, country of living, IP-address, order information.

Legal ground: Consent.

– Optimize user experience and digital marketing 

When browsing our site, we collect information of your actions on our site via cookies. We use this information to provide you with a better shopping experience, for allowing us to analyse traffic and behaviour on our site and to personalize and make our recommendations and digital marketing more effective.

Personal data: Country of living, IP-address, order information, activities on the website.

Legal ground: Consent.

Goodwill Water is a registred trademark. All material copyright Goodwill Water.
Monsungatan 64, 417 65 Göteborg, Sweden